The Trouble with Modern CRM

Mar 9, 2022

Customer Relationship Management (CRM) is one of the most important processes in the business world and can easily make or break a deal or partnership between two parties. CRM is a cross-functional strategic process that is used by businesses to develop and manage interactions with their current and potential customers. Many businesses depend on effective CRM in order to keep customers satisfied and to ultimately secure the continuing of business with those customers. However, today’s CRM software is often flawed, with problems such as needless complications, the difficulty of use, and poor user interface becoming more and more common. Here’s a look at some of the most prominent problems regarding modern-day CRM.