If you take a look at many CRM programs available today, you may notice that a good number of them are needlessly complicated. CRM is designed for busy people with busy schedules, such as sales representatives. These types of individuals spend a good amount of time travelling from place to place and attending multiple meetings with customers on any given work day. The last thing someone like this wants is to be taking far too much time to organize their next meeting or figure out who they should be calling next. Oftentimes, there is simply not enough time to be fussing with an overly-complicated CRM system. In the world of business, simplicity is very much a key to success; unfortunately, many CRM programs today are lacking in this department.